Business Newsletters and Ezines

Marketing For Free with Newsletter Columns and Ezine Articles

© Terence P Ward

Newsletters and ezines are wonderful marketing tools. Entertain and inform your target market with columns, articles, and editorials about your products and services.

Ezines (electronic magazines) and newsletters have long been used by businesses to educate current and prospective clients about products, services, and future plans. The content of ezine articles is controlled by the business, allowing a focused marketing campaign. The newsletter format is perceived as news, not advertising, allowing it to reach a wider audience.

Newsletter Colums and Content

Like a newspaper or magazine, an ezine can have articles, editorials, columns, and even letters from readers. In a hypothetical newsletter from a titanium spork manufacturer, one might find the following:

Ezine Distribution to Your Target Market

Electronic newsletters and ezines are only effective if they are read. Marketing with ezines requires consistency and availability.

Free Marketing with Newsletters

Ezines and newsletters market passively and for very low cost, if not free. Readers do not look at articles and columns as skeptically as they do the "hard sell" vehicle of straight advertisments. Ezines can position a business owner as an expert in his field, the first person to turn to for advice. If the writing is optimized for search engines, the newsletter's subscription list can grow with minimal effort for promotion, allowing that mantle of expertise to expand in an organic manner.


The copyright of the article Business Newsletters and Ezines in Business Writing is owned by Terence P Ward. Permission to republish Business Newsletters and Ezines must be granted by the author in writing.


Reach your target market by newsletter or ezine, 2007 Herman Brinkman, used with permission
Reach your target market by newsletter or ezine, 2007 Herman Brinkman, used with permission
     


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